Episode 71

Most GPs Get This Wrong: The Must-Know Truth Before You Buy or Build with Ronnie Earl

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When GPs take on property development as part of their clinic growth strategy, the rewards can be massive – but so can the risks.

In this episode, Dr. Todd Cameron sits down with Ronnie Earl from Optima Health Group to unpack the five biggest mistakes Practice Owners make when developing their own clinic property.

From missing due diligence to failing to plan far enough ahead, Todd and Ronnie dive into the traps that can derail your project and, more importantly, what you can do to stay in control.

If you’ve ever thought about building, leasing, or expanding your own clinic, this conversation will save you time, money, and stress.

 

In this episode of the Scale My Clinic Podcast, you’ll learn:

  • Why relying on “DIY expertise” in property development is a costly trap (03:23)
  • How lack of due diligence can leave you with expensive dead-ends (10:06)
  • Why planning three to five years out is non-negotiable (16:44)
  • The critical role of knowing your numbers and how this separates successful Practice Owners from the rest (25:33)
  • How to shift risk off your shoulders and onto the experts who should be carrying it (38:42)

 

Missed the previous Episode?

Listen to Episode 70 here: How To Make Universal Bulk Billing Work (Without Burning Out)

 

ABOUT RONNIE EARL

Ronnie Earl is a Senior Project Consultant and part of the founding family behind OPTIMA Healthcare Group. Raised in the world of healthcare professionals, he brings deep, generational insight to the design and construction of medical, dental, and multidisciplinary clinics. With robust knowledge in planning, architecture, and construction, Ronnie helps Practice Owners build spaces that drive long-term success. He’s known for his values-led approach—grounded in passion, integrity, and humility—and a sharp focus on improving bottom-line results. At OPTIMA, Ronnie and his team guide clients from site procurement all the way through to design, fitout, and handover.

 

WHERE TO FIND RONNIE EARL

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