Episode 42
Labor Promises ‘Free’ General Practice—What This Means for Your Business
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Owning and growing a medical practice comes with constant challenges, none more pressing than keeping up with shifting policies that directly impact patient care and financial sustainability. The latest government announcements on Medicare funding have sent shockwaves through General Practice, and understanding their real impact is crucial.
In this emergency episode, we cut through the political noise to break down what these proposed changes actually mean for GPs, Practice Owners, and the future of Primary Care. With billions of dollars promised and new incentives on the table, it’s critical to understand the opportunities, risks, and hidden pitfalls.
Join us as we analyse the numbers, dissect the policy, and discuss the strategic moves practice owners should be making right now (not next year, not after the election, but today) to maintain control and long-term viability.
In this episode of the Scale My Clinic Podcast, you’ll learn:
- The political power play behind bulk billing (01:35)
- The financial reality and impact of bulk billing incentives (03:26)
- The hidden risks of volume-based care (09:08)
- The types of practices that stand to gain from the new funding model (36:04)
- What Practice Owners need to do NOW (50:58)
Every Practice Owner needs to make a conscious decision. Stay reactive and risk losing autonomy, or take proactive steps to control your financial future. The latest funding announcements may seem like an easy fix, but they come with long-term consequences that could fundamentally reshape General Practice in Australia.
This is a must-listen episode for every GP, practice manager, and clinic owner who wants to stay in control, not just of their business, but of their ability to deliver high-quality patient care without compromise.
If you haven’t listened to our previous episode talking about Offshore Admin Teams: Separating Myths from Realities in General Practice, go back and check out Episode 41.
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Resources
Press Release: Strengthening Medicare: More Bulk Billing, More Doctors, More Nurses
Cubiko 2023 Touchstone General Practice Industry Report
Scale My Clinic Episode 5: Fundamentals of Privately Held Clinics in Australia
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